Day by day Digital Marketing jobs are growing, and the salary for this job are lucrative! One main thing company looking from freshers is what Digital Marketing certifications they have done. I have curated the Digital Marketing Certifications for your ease of use, I will update this page regularly, if any Digital Marketing certifications introduced.
Let’s see the TOP FREE Digital Marketing Certifications one by one:
- Google Analytics Certification
- Google AdWords Certification
- HubSpot Inbound certification
- HubSpot Inbound Marketing Certification
- HubSpot Email Marketing certification
- HubSpot Content Marketing Certification
- HubSpot Social Media Certification
- Ahrefs Marketing certification
- Bing Ads Certification
- Hootsuite Social Media Certification
- Facebook Blueprint marketing certification
- Twitter Marketing Certification
- ConstantContact Email Marketing
Google Analytics Certification:
Why this certification: This is the first step towards Digital Marketing analytics, if you learn Google analytics, rest of the Digital analytics part is easy! Course mostly talks about reports, campaign tracking, conversion tracking, how to collect and track the data, data visualization, remarketing concepts.
Cost: Free
Course Link: https://analytics.google.com/analytics/academy/
Google AdWords Certification
Why this certification: Competition is fierce now, day by day investing in paid advertisement has been growing. Around 95% searches are in Google search engine. So, the basic criteria to enter this Search engine marketing field is to ace the Google AdWords certification.
Google AdWords certification has six parts:
Google Ads Fundamentals (3.7 Hours of learning)
Google Digital Sales certification (4.3 Hours of learning) Exam Duration: 1.5 Hours
Google Ads Display Certification (8 hours of learning) Exam Duration: 2 hours
Google Ads Mobile Certification (6.9 Hours of learning) Exam Duration: 1.5 Hours
Google Ads Search Certification (9 Hours)
Google Ads Video certification (7.9 Hours)
Google Shopping Ads Certification (7.3 Hours)
Cost: FREE
Exam duration: Average 1.5 to 2 hours
Link: https://academy.exceedlms.com/
HubSpot Inbound certification
Why this certification: You will able to learn the basics of inbounding activity, this certification helps you to run a successful inbound business.
Cost: Free
Course link: https://academy.hubspot.com/courses/inbound
HubSpot Inbound Marketing Certification
Why this certification: This is advanced version of the inbound certification, you will able to learn how to nurture the leads through inbound channels, content creation, social media.
Cost: Free
Course Link: https://academy.hubspot.com/courses/inbound-marketing
HubSpot Email Marketing certification
Why this certification: Many marketers including me concluded that the Email Marketing still in nascent stage, you will able to learn how to segment the contacts, how to check the deliverability and the email marketing strategy.
Cost: Free
Course Link: https://academy.hubspot.com/courses/email-marketing
HubSpot Content Marketing Certification
Why this certification: Every content writer, Digital marketer should learn this certification, in fact digital marketing industry heavily relies on content. In this course you will be able to learn how to tell the story, what is content pillar and how to use the content pillar, how to repurpose the content, how to generate content ideas and many more
Cost: Free
Course Link: https://academy.hubspot.com/courses/content-marketing
HubSpot Social Media Certification
Why this certification: Social medias like Facebook, Twitter, LinkedIn, Instagram, Snapchat, even Tiktok has massive number of users! We need to attract new customers and retain them as a loyal customer for our brand or company. This certification helps us to create effective social media plan, how to setup social media listening and moderation, measure ROI and more.
Cost: Free
Course Link: https://academy.hubspot.com/courses/social-media
Ahrefs Marketing certification
Why this certification: It’s a Five hours tutorial, this course is ideal for new comer in Digital Marketing especially for those who want to Horne their skills in Search Engine Optimization (SEO)
Cost: Free
Course Link: https://ahrefs.com/academy/marketing-ahrefs
Bing Ads Certification
Why this certification: It’s similar like Google Ads certification, still people are using Microsoft search engines. As a SEO professional you should concentrate this certification also. If your advertisement is revolving around USA, then certification and the platform is useful for you. This certification provides the Accredited professional badge, Placement in Bing Ads directory, An official printable certificate.
Cost: Free
Course Link : https://advertise.bingads.microsoft.com/en-us/resources/training/courses
Hootsuite Social Media Certification
Why this certification: Structured course, this one course is enough to learn about Social Media Marketing. This certificate is recognized by many industries, A permanent online certification, Listing in the Hootsuite Certified Professionals Directory
Cost: $199 USD
Course Link : https://education.hootsuite.com/courses/social-marketing-certification
Facebook Blueprint marketing certification
Why this certification: This certification provided by Facebook, it helps you to get proficient in Facebook, Messenger and Instagram. You will be able to learn about the Media planning, Media buying, Facebook pixel, conversions and more
Cost: $150 per course (Totally three course)
Course Link: https://www.facebook.com/business/learn/certification
Twitter Marketing Certification
Why this certification: This certification mainly allows you to learn about Video advertising in Twitter. You will able to gain the skills you need to meet your clients’ video advertising goals.
Cost: Will update soon
Course Link: https://takeflight.twitter.com
ConstantContact Email Marketing
This course is not having any certification, you will be able to learn how to design the email marketing plan, how to design email template, how to write email content, and how to measure the campaign result.
Cost: Free
Course Link: https://www.constantcontact.com/in/summer-series
If we have missed any course, please comment in the below box. We will review and update the course.
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